$18 Million Los Angeles Mansion Features NFT Digital Art Displays – Mansion Global

18 million los angeles mansion features nft digital art displays mansion global

$18 Million Los Angeles Mansion Features NFT Digital Art Displays – Mansion Global

Nonfungible tokens, or NFTs, have been attracting the attention of art collectors like Phillip Braunstein since late last year. Now Mr. Braunstein, president of Los Angeles-based Colossal Properties, is hoping they will bring in buyers. 

He is showing off part of his own NFT collection—a full set of works from artist WhIsBe’s “Vandal Gummy” collection in a rainbow of colors—at his newly built Los Angeles home above the Sunset Strip, which hit the market this week for just under $18 million.

The collection is displayed on smart art frames, namely Meural Canvas frames by Netgear, Mr. Braunstein said. 

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A full set of works from artist WhIsBe’s “Vandal Gummy” collection, in a rainbow of colors, is on display at the home.

Chris Nolasco and Nick Frandjian

“I usually like to include high-end art in my homes,” he explained, adding that there were often logistical issues with doing so. “But then with NFTs, you can have a thousand pieces of art stored on your mobile device and you could switch it into your display canvases at the touch of a finger.”

Mr. Braunstein and listing agent David Parnes of The Agency are hosting a party with the artist at the property later this week, which they hope will attract both art aficionados as well as real estate enthusiasts. 

“We are already getting inquiries…asking whether they can buy the collection with the property,” said Mr. Parnes, who shares the listing with James Harris, also of The Agency. “That is possible as well.”

WhIsBe’s gummy bear-inspired works rank among the priciest NFTs, specifically “Gone But Not Forgotten,” which sold for $1 million in March.

Architect Hagy Belzberg designed the 9,418-square-foot home so the upper floor is cantilevered over the main level. 

“It’s like you’re floating when you’re upstairs,” Mr. Braunstein said. 

The contemporary residence has sliding glass doors leading to outdoor spaces that overlook downtown Los Angeles and the ocean beyond. There’s a double-height foyer and living room and four bedroom suites, plus a wraparound deck and an infinity pool. Downstairs, there’s a speakeasy with dark leather and walnut walls, plus a movie theater and bar.

The property also has a steep, curving driveway surrounded by glass that the seller and agent called the “runway.” It’s highest point is 30 feet above the street level. 

“I’ve never seen an approach to a property like this. As you go up, the driveway turns into a view. So it’s literally like you’re taking off,” Mr. Parnes said.

Other amenities include a living wall, a motor court with a turntable for cars, a three-car garage, a firepit, two outdoor bars, a temperature-controlled glass wine cellar and modern technology, from integrated Crestron home automation to a Sonos sound system throughout the house.