Fiba’s Bitci partnership to produce NFT collections – SportsPro Media

fibas bitci partnership to produce nft collections sportspro media

Fiba’s Bitci partnership to produce NFT collections – SportsPro Media

Blockchain specialist’s deal covers all global basketball body’s competitions.

Fiba’s Bitci partnership to produce NFT collections

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  • Partnership runs up to and includes 2023 Fiba World Cup
  • NFTs to focus on historic Fiba moments

The International Basketball Federation (Fiba) has named blockchain company Bitci as a global partner, in a multi-faceted deal.

The partnership sees Bitci obtain commercial rights across all Fiba competitions. These include the men’s and women’s Continental Cups, Youth World Cups, the women’s Basketball World Cup in 2022, as well as the men’s edition in 2023.

In addition, Bitci will produce non-fungible tokens (NFTs) with Fiba, which will initially focus on historic Fiba moments.

The deal also includes fan tokens, brand visibility on basketball courts, and presenting sponsorship rights for select Fiba competitions. 

“Fiba is committed to enlarging the basketball family and offering innovative opportunities to our members and fans”, said Andreas Zagklis, Fiba’s secretary general.

“We are confident that Bitci will deliver first-class products through the blockchain, with a dedicated Fiba fan token and the joint development of NFTs. Technology is a key driver in basketball and working with Bitci will further enhance our footprint as well as our direct interaction with fans.”

Elsewhere, Spanish soccer’s elite tier La Liga is set to launch its own NFTs through a new partnership with Sorare, according to 2Playbook.

Sorare, which is backed by La Liga stars Antoine Griezmann and Gerard Piqué, has an estimated value of US$3.8 billion, and will reportedly pay La Liga more than €10 million (US$11.8 million) per year, according to the Spanish business outlet.