“The shoes mean the world to me, but so do my fans. We’re bringing the physical and digital worlds together, and this is a perfect symbol of that,” Ball explained.
In addition to the autographed triple double shoes, the auction winner also receives a signed LaMelo Ball jersey and Gold Sun #1 physical collectible. As a whole, the 500 Gold Sun token holders receive guaranteed participation in endorsement deal rewards, NBA game ticket raffles, and exclusive access to scheduled chats with Ball via Discord.
The Gold Sun is the world’s first evolving NFT that connects to a real-life event: the NBA’s announcement of the 2021 Rookie of the Year award, of which Ball was revealed as the winner this week.
LaMelo’s NFTs will track his current statistics and individual awards which change the composition and value of the NFT over time. These Dynamic NFTs, designed in partnership with Chainlink and Ether Cards, are the first to be issued by a professional athlete.
“The idea that NFTs only exist as digital artworks is already falling behind us. We’re now moving toward special access to unique, gamified experiences,” said Sher Chaudhary, co-founder of Playground Studios — the creative producer of Ball’s NFT release.
To date, Ball is one of only three athlete-issued NFT collections to reach at least $1M in sales.
Playground is an NFT studio pioneering the world’s first Dynamic NFTs, or NFTs that update themselves based on real-world events. Playground allows anybody to issue scarce digital tokens that award their fans with utility, exclusive access, and predictive market capabilities based on events off of the blockchain.
Contact: [email protected]
About Chainlink and Ether Cards
Chainlink is the industry standard oracle network for powering hybrid smart contracts. Ether Cards is an NFT framework that connects real-world utility and the digital space.
SOURCE LaMelo Ball; Playground Studios